FOLLOWING THE SUCCESS OF ARCHIE’S CLUBHOUSE, SOMETHING PERMANENT WAS OUR NEXT STEP.
LOVERBOY IS A VENUE INSPIRED BY THE POP CULTURE OF THE EIGHTIES AND SPENDING FAR TOO MUCH TIME PLAYING GRAND THEFT AUTO, VICE CITY.
AFTER INITIALLY LOCATING AND NEGOTIATING A LEASE ON HINDLEY STREET, OUR GOAL WAS TO CREATE A UNIQUE, MEMORABLE PARTY BASEMENT THAT SERVED AS A SOCIAL HUB, EVERY WEEKEND TILL THE EARLY HOURS OF THE MORNING.
ALL WORK FOR THE PROJECT WAS CONDUCTED IN-HOUSE WHICH INCLUDED IDEA GENERATION, BRANDING, LEASE NEGOTIATION, SUPPLIER NEGOTIATION, FIT-OUT DESIGN, CONSTRUCTION, BOOKING ACTS, STAFFING AND MARKETING.
